10 Most Frequently Used Thermal Marketing Keywords

10 Most Frequently Used Thermal Marketing Keywords

If marketing is art, content is a masterpiece!

You see, content drives sales, but also generates keywords. According to Wikipedia, keywords are words or phrases that become popular for a certain period of time.

To be more precise, these are the words that appear in almost all marketing posts published on the internet.

You may have read it, and we can not promise you that you get the last of them any time soon!

So, anyway, here are the 10 most used keywords on the internet today.

Can we?

# 1. Virus
In the internet-less world, viruses mean bad news, because life-threatening viruses can come loose.

But on the Internet Hal, when something stalls, marketers almost always laugh to the bank! 10 Most Frequently Used Thermal Marketing Keywords

Marketers (and almost anyone who uses social media) use the term to describe images, videos, articles, or other content types so that Internet users can not stop sharing.

# 2. Dive inside
No. It has nothing to do with swimming. Not even close to an inch of water.

In the world of digital marketing, deep diving means you will discuss the best detail of a particular topic.

Can we dive deep into the next keyword?

# 3. A thousand years
Everything, and for good reason, revolves around the millennium.

Being the greatest living generation (and the most complicated consumer), marketers do not seem to have enough of this stuff.

Nobody remembers the millennium also called generation Y, because, well. Let’s say a thousand years sounds better

# 4 Netflix and Chill
Seriously, it’s 2017, but Netflix and cold are still a marketing sensation, even in the dating industry.

Technically, Netflix and the cold are happening when your love interest ends for a love-making session and a Netflix watch session (both at the same time!).

Theoretically, it could mean anything, from binge eating on Netflix, to bonding on Netflix! 10 Most Frequently Used Thermal Marketing Keywords

# 5. ROI (Return on Investment)
Long ago, ROI was the phrase used by investment professionals and corporate honchos.

Fortunately, it spilled into the marketing world, and marketers made a killing with him. Drag the digital marketing blog in your browser and you will be very lucky not to find the acronym.

In addition to the buzz, ROI describes the efficiency and forecast of the financial returns of a marketing or campaign program.

# 6. Infographics
Marketers are always trying to create new content formats to encourage consumer engagement.

Infographics are one of the latest discoveries that really take off and, as a result, most of the information we consume today is presented in visual charts.

# 7. Leaders of Thought
No formal school offers courses in thinking leadership, but that does not mean we can not think of leaders.

It is a professional with an authoritative and influential view of certain things. This is a good thing, except for the fact that everyone who has hacked it into marketing or branding thinks they are leaders of thought.

# 8. Large data
The big data is the data science product (which is also a keyword).

Digital marketers use large data (large data volumes) to make day-to-day marketing decisions.

Just listen to marketers The term big data must be in the first 100 words they say!

# 9. SoLoMo
Because, who has time to say social media, local media and mobile apps in one sentence?

# 10. Toughness
Hyperlinks are everywhere, and sometimes internet users like to click on them. When a link attracts thousands (or millions) of clicks, marketers will tell you that this site has high clicks.

In other words, the link in question is a gateway for super-awesome content.

In conclusion …
You may cringe every time you see a keyword, but let’s face it: they will not go any time soon!

Sure, some will die naturally with time, but others – like viruses – have been immortalized by social media!

What do you think of this keyword? Any words or phrases you want to include in the list? Join us in the comments section!

10 Most Frequently Used Thermal Marketing Keywords

Restoring the Past in the Galapagos

Restoring the Past in the Galapagos

Giant tortoises are one of the best known animals in the Galapagos Islands. And, for nature lovers who choose wildlife holidays in the Galapagos, this is one of the most sought-after encounters. Like many other animals, however, despite its iconic status as the world’s largest tortoise, it faces the challenge of survival, and is now extinct or nearly extinct on several islands in the archipelago.
Of the 14 native populations, only eleven are left – with many of them considered to be highly threatened. The GTRI (The Giant Tortoise Recovery Initiative) is a conservation project  aimed at changing the flow and restoring its population across the island. Restoring the Past in the Galapagos

GTRI work

Established in 2014, GTRI has worked closely with the Directorate of National Parks to achieve a number of objectives. The long-term goals of the initiative include:

• Restoring population to historical summits throughout the archipelago. This includes breeding programs to recover the islands where endemic subspecies have become extinct. Restoring the Past in the Galapagos

• Rejuvenate and restore the required habitat.

• Survey of current population to inform future conservation research and efforts.

• Use genetic advances to improve future conservation programs.

Why Do They Need Help?

In an environment where it has no natural predators for millions of years, the Giant Turtles become the animals most affected by human arrivals on the islands. For years, they were used as a food source by settlers and maritime tourists, who managed to find out that they were able to survive for long at sea. They transport them aboard in holding the ship, and then kill them as needed.

In addition to being a source of food, the population is devastated by the introduction of animals such as dogs, goats, cows and pigs. Dogs and pigs loot eggs and hatchlings, while cattle and goats compete with the turtle’s own food source.

Although it is illegal to catch them today, and introduce animals gradually controlled or removed, in some cases too late. But generating an extinct subspecies, such as endemic disease on the island of Floreana, becomes a reality in itself by GTRI’s deductive work.

Progress Created

Species from Floreana Island have been deemed extinct since 1850. But thanks to advances in DNA testing, scientists were able to determine their genetic traces in 2008. They then tested the hybrid population on Wolf Isabela volcano island that has different DNA, and found that it fits well the extinct Floreana species. How this cross-crossing takes place is a mystery, although the most likely explanation is through human intervention, perhaps by dismantling them among the different islands.

A group of 30 have been transferred to a research center in Santa Cruz, where scientists can analyze their DNA even further. It was found that two were classified F1, meaning that they were descended from two elderly races. Through a breeding program, GTRI now intends to refill Floreana Island with the offspring of these animals – effectively bringing the species back from the dead.

Visit the Past and Future on Holidays in the Galapagos

Thanks to GTRI, past species are now closely related to their future, and it is highly likely that populations can be restored to their natural habitat. Visitors to wildlife vacations in the Galapagos can visit the Tortoise Center in Santa Cruz to see the resurrection of Tortoise Giant Floreana in (albeit very slowly). Restoring the Past in the Galapagos

The 8 Best Ski Resorts in the World You Must Try

The 8 Best Ski Resorts in the World You Must Try

Skiing is one of the final forms of getting adrenaline.

The joy of being in the wild beyond the wild is priceless. Between shredding the slopes and enjoying the scenery, there is no such thing as bad days skiing.

However, there are things like top-notch and mediocre ski resorts. If you plan to pursue the sensation in the near future, be sure to go all out.

Here’s a list of the best ski resorts in the world to help you get started on your itinerary.

Best Ski Resort in the World
1. Sun Valley, Idaho
Sun Valley is the oldest ski resort in America.

For more than 70 years, it has welcomed the skiers to this beautiful mountain. However, many Americans jump to famous skiing cities without even realizing the beauty of Sun Valley in Idaho’s backyard.

This means more room for skiing and enjoying trips for the locals in this resort. Easily one of the best secrets in the skiing world.

2. Park City, Utah The 8 Best Ski Resorts in the World You Must Try
If you are looking for plenty of space to play and different areas to ski, head to Park City.

This is the largest resort in America, with a great sensation for the whole family. At 7,300 hectares, there must be a perfect easy route for beginners in the group to try.

For more experienced skiers, there are plenty of fresh powders and large bowls to enjoy.

3. Telluride, Colorado
Telluride offers everything a skier can ask for.

Enjoy the difficult terrain to test your skills or jump to a simple cruise through the mountains.

At the end of the day, enjoy a quick trip to the city with your skis. You can actually finish the tilt and walk to the nearest coffee shop or pub in just a few minutes!

4. Vail and Whistler-Blackcomb, Colorado
This American destination is not just one of the best ski resorts in the world, but arguably one of the most popular.

Each year, Vail welcomes more than 5 million local residents and international ski enthusiasts. With the pure beauty and perfect condition of the back bowl and the excellent reporting standards, it’s no wonder Vail is a favorite.

Whistler-Blackcomb recently joined the Vail resort, which means more space and possibilities to drive your favorite slopes with the Epic Pass. Click here for the best gear in town to ski with the ultimate style and comfort.

5. What is, Sweden? The 8 Best Ski Resorts in the World You Must Try
It is the largest snow resort in all of Northern Europe.

Skiers can enjoy their favorite type of game and try other snow sports as well. For those who want to really improve their skills, this is an ideal opportunity to try skiing the heli.

6. Alpe d’Huez, France
Alpe d’Huez is a skier’s paradise.

The summit offers one of the best panoramic views out there, with a view of a fifth of the French plains. You can expect sunshine to shine for most of your visit and guide your path on the slopes.

The village is also known for its cultural events and many other snow sports, which means there is always something to be done.

7. Saalbach Hinterglemm, Austria
The largest ski resort in Austria is waiting to greet you in over 70 lifts for fun and adventure.

The mountain is equipped with everything from challenging walks to vibrant fun parks. To catch your breath, enjoy one of the 50 mountain huts that serve traditional Austrian food.

8. Gstaad, Switzerland
For a bit of everything and lots of luxuries, head straight for Gstaad.

This is a gem of a snow world, offering everything from skiing, hiking, ice skating, and tobogganing. Whatever sport you choose, be sure to stop and enjoy the scenery.

3 Historic Destinations for English Learning Tour Close to Home

3 Historic Destinations for English Learning Tour Close to Home

For teachers looking for school trip destinations that offer broad educational prospects but are also easily accessible, there is no need to look beyond our own threshold. England studying a tour to one of the fascinating and historically important sites throughout the UK provides many opportunities. Young minds are able to explore the history of layers and find the people, places and communities that have shaped our culture for thousands of years.
Study tours in the UK may include places of education suitable for students of all ages and can be tailored to particular curriculum learning. Primary school students can in particular benefit from visiting three historic destinations which, in some cases, may be only short train trips from the class. 3 Historic Destinations for English Learning Tour Close to Home

The Tudor Heritage of Stratford

England studying a tour to Stratford-upon-Avon enables students at any level of insightful curriculum about the lives and lives of playwrights whose influence still permeates the structure of our society. Exploring the history of Tudor about the birth of William Shakespeare not only brings his work into a sharper context, but also allows young learners to make a deeper connection with the man himself. 3 Historic Destinations for English Learning Tour Close to Home

The Royal Shakespeare Theater behind-the-scenes tour gives students a foundation in Bard’s contemporary and historical production of the artwork. Workshops are available for school groups of all ages and can be tailored to the specific learning objectives of the Main Stages 1 and 2, beginning with a first look at Shakespeare’s life.

Bristol Industrial Heritage

The city of Bristol played an important role in the British Industrial Revolution as a test site for Isambard Kingdom Brunel, one of the most influential engineers of the time. A visit to SS Great Britain makes a valuable inclusion in a UK study tour for elementary school students. School groups can visit docks and dry boats, located at the Great Western Dockyard, take part in workshops that reveal Brunel’s engineering achievements, and learn the history of UK trade and travel. The workshops can be tailored to the 1st or 2nd Stage, which includes an interactive boat building experience for the younger ones, and explores the story of former passengers and life in Victorian sea voyages for older children. 3 Historic Destinations for English Learning Tour Close to Home

Viking History in York

Although founded by the Romans, these were the Vikings who brought York to its peak as a vital trade center for Northern Europe. The Jorvik Viking Center is one of the most comprehensive learning facilities in the country, bringing Viking back into the future in a very interesting way.

The center stands in a very original location of the original Viking town, known as Jorvik. Archaeological remains of a tenth-century settlement provide an authentic atmosphere, as students attend workshops that investigate the culture of the Vikings. The workshops cover aspects of traditional combat and medicinal tactics, to poetry, mythology and costumes, which provide a comprehensive picture of Jorvik’s past.

The beauty of Britain’s storied heritage is so many pages of great written history in the landscape; cities and towns that are still part of contemporary life. Visiting the site where such an important event takes place will bring a life study textbook with context and clarity.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in English study tours for school and youth groups, as well as travel to destinations in Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. 3 Historic Destinations for English Learning Tour Close to Home

Bringing Life on a School Trip to Normandy

Bringing Life on a School Trip to Normandy

Every dedicated teacher continues to look for ways to encourage the imagination of young learners. Organizing a school trip to bring a dusty page of history to life is (or should be) at the top of the list. No subject benefited more than the opportunity to visit sites where past monumental events had occurred, and no subject offered so many choices when planning school trips.
Exploring the Normandy Heritage Bringing Life on a School Trip to Normandy

The Normandy region of France is a logical choice for school trips, with several sites related to medieval studies to the bloody battles of World War II. From the foundation level to the GCSE level, students can benefit from various programs in museums and monuments, many of which can be tailored specifically to curriculum requirements.

History of the Middle Ages

For students studying the Norman Conquest, the trip to Normandy led them to where it all began. Visiting the Bayeux rugs introduced them to early medieval art; these preserved magnificent artifacts are one of the most valuable historical sources available to teach the period to the students. As a complete and compelling visual narrative of the events surrounding the Norman Conquest, this serves as a real learning aid to inspire deeper appreciation of the era, both for the primary and secondary groups. Bringing Life on a School Trip to Normandy

Falaise Castle is another very important site for those who focus on the Middle Ages. The birthplace of William the Conqueror is a great example of medieval architecture, and visiting the site allows students to give knowledge of this important sovereignty, the first Norman King of England, into the historical context.

Modern history

For young people who study the events of World War II, Normandy is an active learning center, with many sites and monuments related to combat performed on French soil. No amount of textbook reading can come close to a deep experience of visiting beaches and battlefields where these events took place and so many youths lost their lives.

The WWII site in the region serves as a serious war heritage and provides an excellent source of education, not just for historical subjects, but also related to politics and social studies. The tour of the cemetery and the battlefield brings home the real reality of war and can not but leave an indelible imprint on young hearts and minds, while a museum with cutting-edge technology serves to bring the drama of the Normandy invasion into real life.

But more than simply providing an opportunity to elaborate facts and meet the curriculum requirements, visiting the WWII site in Normandy is an opportunity for an educator to give young people an insight into the gravity of war, its consequences and impact. Bringing Life on a School Trip to Normandy

Accessible Destinations

This beautiful part of France is capable of sparking a passion for history and learning in groups of various ages in curricular studies, making it the perfect destination for school trips. It’s also very practical in terms of budget and logistics, with the Channel Crossing from Folkestone ensuring a quick trip from the UK.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in school trips for schools and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Bringing Life on a School Trip to Normandy

Feel the Thrill of a French Ryder Cup

Feel the Thrill of a French Ryder Cup

A Ryder Cup on the Continent is a rare thing. The last time the United States and Europe tussled on European soil was in 1997 at Valderrama Golf Club in Spain. That edition was a nail-biter, with the home team narrowly coming through by a margin of 14½ to 13½. Next year, however, the event will return to Europe once again: the Albatros Course of Le Golf National in Saint-Quentin-en-Yvelines will serve as the venue from 28 to 30 September.
To make the most of the upcoming Ryder Cup, 2018 will see European Waterways offering golf fans and Francophiles alike a wonderful opportunity: a chartered golf cruise through France and the chance to be at Le Golf National to watch the world’s best competing for the game’s most coveted trophy. Here’s hoping that the 42nd Ryder Cup will be just as exciting and dramatic the one in 1997!

 

Enhance your Game on the Renaissance

Whether you choose to embark before the tournament begins to get you in the mood or decide to join a charter after the final putt is made, the hotel barge Renaissance will make sure you have many opportunities to hone your own game. As Renaissance wends its way along the Loire, it will stop at a number of quintessentially Gallic courses, such as at Château Cely and Fontainebleau.

The Ryder Cup is always a special event, but we think that next year’s is going to be a particularly exceptional one. 2018 is going to be the year when our dedicated European golf cruise truly comes into its own.

Home Soil – A Home Win?

To get your appetite whetted in advance, here’s a preview of the Ryder Cup 2018. Having comfortably beaten the European contingent with 17 points to 11 at the Hazeltine National Golf Club in Minnesota in 2016, the Americans, led by Jim Furyk, will be hoping to retain the Cup for the first time since 1993. Under the captaincy of Danish golfer Thomas Bjørn, Europe will hope that playing on home soil and the backing of the crowd will spur them on to wrest back the Cup.

As for the venue, the 18-hole L’Albatros is certainly a course befitting of such an illustrious competition. British golfer Lee Westwood encapsulated the thoughts of many of his fellow players when stating that it is his “favourite course in Europe” and that it “would make a great Ryder Cup venue”. Finished in 1990, it has acquired something of a reputation for its final 4 holes. The various water challenges to be found here are sure to test the mettle of players from both sides throughout the Ryder Cup – 2018 could see a real classic. There’ll be no such challenges for spectators, though, as L’Albatros is widely considered to provide one of the best viewing experiences in the world.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury barge holidays, which can be booked to coincide with unmissable sporting events such as the Ryder Cup 2018 or the tennis French Open. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Great news for the Galapagos Penguin

Great news for the Galapagos Penguin

The Galapagos Islands wildlife has fascinated us ever since the naturalist Charles Darwin brought them to the attention of the world through his remarkable journey of discovery in the early 1800s. His research in the archipelago forms the basis of what has become his revolutionary theory of natural election.
In subsequent years, this offshore island group of Ecuador has become a popular place for ecotourism. There are several places on Earth that offer such insights into our natural world intrigue and, for wildlife enthusiasts, the Galapagos vacation can be one of their most memorable life experiences. Great news for the Galapagos Penguin

Among the unique endemic species, the rare and endangered Galapagos Penguin is one of the most sought-after sightings. By 2017, after decades of declining population, researchers have seen a spurt in bird growth, and there appears to be some good news for the most endangered penguin species on the planet – and that’s also good news for wildlife lovers who visit the Galapagos holiday area. Great news for the Galapagos Penguin

A bonanza breeding

The reason for buying gold recently did not result in an overnight success. Many bird nests that have been used for the last 40 years have been destroyed by floods or followed by the Sea Iguanas. So, in 2010, a team of researchers from the University of Washington began working on a project that included the construction of 120 artificial penguin nests, with the goal of providing as many opportunities as possible to breed for the species.

The nest is made by digging the tunnel into the lava landscape, or by lava plate accumulation. The nest has been dubbed “penguin condo” and has been built on three island islands: Isabela, Bartolomé and Fernandina. The aim of the researcher is to ensure that when food availability is abundant (when the breeding is most likely to occur), the birds have access to a safe nest to protect their eggs and keep them cool.

The nest is monitored twice a year and in the last visit by researchers, the number of teenage penguins is more visible – and, in fact, they account for about 45% of the total population.

Current events

The increase in breeding is directly correlated with La Niña weather events, which bring rich and nutrient rich flows into the seas around the archipelago. In recent years the El Niño event (which brought the current slower and warmer, created a scarcity of food sources), consequently for the penguin population has been devastating. It is estimated that there are less than half of these days as in the 1979-73 and 1982-83 pre-El Niño years. Great news for the Galapagos Penguin

By providing a means for species to utilize favorable nesting conditions, artificial nests have played an important role in the regeneration of this population. In the hope of another La Niña in the spring of 2018, it is hoped that this breeding crush will continue and increase further. The Galapagos Conservancy has supported this program since 2013, and the body recognizes the valuable work of this dedicated group of researchers. Their long-term goal is to increase the population to a certain point so as to survive the adverse climate fluctuations, and representatives will return to the islands in February 2018 to examine the nest and share their findings.

A privilege of experience

For wildlife enthusiasts who visit the region on the Galapagos holidays, it is still a privilege and an unforgettable experience to see species in their natural habitat. In the coming years, the population can regain its prevalence over the last few decades – proving that in some cases, human intervention can be positive rather than harm world wildlife.

Great news for the Galapagos Penguin

 

French Barging: Bordeaux Cuisine

French Barging: Bordeaux Cuisine

Any trip through any region in France will likely be a culinary adventure. This is a country where the national cuisine is like a religion everyone believes and delicious home-cooked food can be found in the simplest brasserie restaurant. But while France is generally regarded as a very good home cooking, it does not mean that every department has no unique taste and taste of its own. From the northern crepes to the stews of the fish to the south, each region has a culinary tradition that boasts.
One of the great pleasures of a relaxed French barge cruise through a certain region of the country is the opportunity to instill yourself in the cuisine of this district and to discover the unique flavors, ingredients, and preparations used in local food. French Barging: Bordeaux Cuisine

Local ingredients of Bordeaux

The first thing you will see on your French barge cruise through the beautiful Bordeaux countryside is access to a variety of beautiful fresh and fresh ingredients. A landscape that includes a vast expanse of fields given for farming, the rivers that cross the road in this region, and the Atlantic coast that marks its border contributes to Bordeaux’s wonderful dishes. From fresh Atlantic oysters and local lamprey delights to the wild cèpes mushrooms found in forests and forests, Bordeaux’s natural environment is reflected in its cuisine.

As well as food grown on land, you will find different types of livestock kept in this fertile environment. Particularly notable in this area are lambs fed from Pauillac and lambs whose milk is used to make a famous local delicacy: Roquefort cheese. Of course the wine, especially Cognac and Armagnac, is the region’s most famous export; Not surprisingly, they all praised the delicious local cuisine.

Dishes to enjoy

On French Waterways French cruises, your on-board chef cruise will use a lot of fresh and locally sourced ingredients to create some of the delicious dishes served during your trip. Tasty food including pâté de fois gras, lamb with truffles, and cèpes prepared with breadcrumbs, garlic, parsley and ham, all can find their way to the dining table. Our chefs believe in a traditional approach to French regional cuisine – local drinks are served before the meal, and a three-course feast starts with a gentle amuse bouche to really get your flowing gastric juices. French Barging: Bordeaux Cuisine

There are some better ways to end your meal in Bordeaux than with a glass of Cognac or Armagnac to aid digestion and complete the fun of the evening. Whether you choose to enjoy it on your barge deck watching the sluggish winding of water beneath you, or in the company of friends in the elegant dining room, every meal will feel like a party to remember. In France the food is a way of life and there is no better place to enjoy a relaxed approach and pamper excellent cuisine than the French barge cruise through beautiful Bordeaux.

Paul Newman is a Marketing and E-Systems Executive for European Waterways, France’s most respected luxury barge cruiser service provider, and cruise ship barge to other major destinations. Part of an experienced barge team, Paul first queued to support a slow-paced barging cruise facility for anyone looking for a unique holiday experience. French Barging: Bordeaux Cuisine

Enchanted Village of Morzine Casts a Spell for Kids

Enchanted Village of Morzine Casts a Spell for Kids

Christmas is a magical time of the year, but I also know just how stressful it can be for parents – this is especially true for those with a boisterous brood! This Xmas, why not whisk the whole family off for an unforgettable vacation? This can take a great deal of pressure off the family occasion, whilst treating the little ones to plenty of adventurous fun.
Morzine is a wonderful place to spend Christmas with its two-week festival over the holi-days called “The Enchanted Village of Morzine”. A lovely and festive atmosphere sweeps across the child-friendly resort, and there are lots of great facilities and activities for kids.

 

In the unlikely event that they tire of the festival and skiing opportunities, kids can also enjoy sledding, ice skating, swimming, husky sledding and more. There is plenty for mum and dad to experience here too! Another key selling point? A quick and easy journey to get there: fly into Geneva and then jump into a pre-booked Geneva to Morzine transfer.

Check out the schedule for the brilliant two-week festival:

Illuminations – To get everybody in the festive mood, the entire Tourist Office Square is decorated with stunning illuminated decorations. This looks fantastic against the white of the snow lit up beneath the starry night sky.

Father Christmas – What is Christmas without a visit from jolly Old Saint Nick!? The little ones will be thrilled to see Santa arrive in the village with plenty of joy and gifts in tow.

Workshops – Keeping children happy and entertained can be challenging over the holidays, but not here. There are dozens of workshops to keep them busy and this is also a great way for them to make new friends. Card making, garland- and druid-making work-shops are just a few options.

Ice Sculpture – Professional ice sculptor Sebastien Cohendet is in town and watching him turn a block of ice into a piece of art is an experience that is sure to dazzle the entire family.

Fireworks – Get ready for plenty of “ooohs” and “ahhs” with Morzine’s very own fireworks displays. In the snowy mountains, this is a unique experience and even more magical than the displays you get back home.

Children’s Cookery Classes – Another great way to keep your brood busy, the children’s cooking classes will teach them how to make a range of tasty treats in a fun and safe environment. Who knows, they may enjoy it so much that they offer to cook back at home!

Street Theatre – No Christmas is complete without theatrics. Watch the superb and highly amusing street theatre parades put on over the course of the festival. These really un-ite the village and get everybody in the mood for an unforgettable Christmas.

Entry to the festival is free too, so you can benefit from all this excitement without break-ing the bank! Now that is good value for money.

The enchanting resort of Morzine is really easy to reach too. Simply book a flight to Ge-neva and arrange a Geneva to Morzine transfer in advance. There are dozens of flights made from a number of budget carriers, and the flight takes just under 1.5 hours. A Geneva to Morzine transfer will take a little over an hour, so you can sit back and enjoy the views as you are whisked away into the mountains.

Morzine is a marvellous place to spend the holidays this year as it becomes a breathtaking winter wonderland and has dozens of activities to keep the kids happy and content.

The Role of the Charles Darwin Foundation

 

The Role of the Charles Darwin Foundation

The Galapagos Islands have become a highly aspirational destination for wildlife lovers and those interested in the history and geology of our planet. Thousands of visitors arrive every year to embark on a wildlife cruise in Galapagos, for the opportunity to encounter the unique species of flora and fauna for which it has become famous.
There are few places more important than this remote archipelago in terms of evolutionary biology. It is here that British naturalist Charles Darwin arrived in 1835 (as part of his five-year voyage of discovery) to collect and study the specimens that would lead to the formulation of his theory of natural selection. In fact, it’s possible that the rest of the world would never even have heard of the region had it not been for the monumental discoveries of Darwin, which revolutionised our understanding of the natural world.

 

The Charles Darwin Foundation

In 1959, a team of conservationists established the Charles Darwin Foundation to “provide unique scientific solutions” to protect and preserve the islands. The foundation is a not-for-profit organisation working closely with the Ecuadorian government to promote and secure the conservation of the habitat and wildlife of the islands.

With the support of UNESCO, almost 60 years later the dedicated team at the foundation continues to work to raise awareness on a local and global level of the need to conserve this unique and fascinating area.

The Research Station

At some point in their itinerary, every visitor on a wildlife cruise in Galapagos will visit the Charles Darwin Research Station on Santa Cruz. Established in 1964, the station is administered by the CDF and operates as an active breeding centre for the Giant Tortoises, one of the highest-profile animals in the archipelago. Visitors can see the tortoises at every stage of their growth – from hatchlings to the massive full-grown adults.

The valuable research undertaken by scientists, naturalists and conservationists at the CDRS includes specimen collection and archival work, monitoring wild populations, breeding programmes, and developing innovations into the sustainability of the region.

The National Park Directorate

The Galapagos National Park Directorate (GNPD) began operating in 1968, working with the foundation to establish the 14 rules of sustainability and responsibility, which all visitors are expected to respect. Working together, the GNPD and the CDF discovered the last remaining Giant Tortoise on Pinta Island, who came to be known as Lonesome George.

Other Work

Some of the other important conservation projects the CDF has helped to facilitate over the past 60 years include:

? The recognition by UNESCO of the GNP as a Natural Heritage Site for Humanity and a Biosphere Reserve ? Establishment of a scholarship for Ecuadorian students, many of whom have gone on to work on local conservation projects in the archipelago ? Repatriation and breeding programme for the Land Iguana ? Launch of Project Isabela (which covered the restoration of Isabela and Pinta ? Establishment of the Environmental Education Centres on Santa Cruz, Isabela and San Cristobel ? Successful extension of the World Heritage designation to encompass the Marine Reserve

Recognition of Service

The valuable work of the CDF has been recognised by a slew of international conservation awards, including the prestigious BBVA award from Spain and the Cosmos International Award from Japan. In addition it has been bestowed with the highest honour of Distinguished Achievement in Biology from the Society of Conservation.

Support for Conservation

Those who explore the region on a wildlife cruise in Galapagos can be confident that supporting sustainable ecotourism to the region helps to raise awareness of the valuable work undertaken by the CDF and the other agencies that administer the islands. If visitors commit to travelling mindfully and respecting the rules of the GNPD throughout their stay, this “living laboratory” will survive for future generations to enjoy.